Malcolm Baldrige National Quality Award (MBNQA)
Baldrige National Quality Award (MBNQA) is an annual award to
recognize United States companies for performance excellence.
"The value in the Baldrige process is understanding
how the criteria apply to your company."
-- Ko Nishimura,
The MBNQA is a Total Quality Management model often referred to as a framework.
The model is made up of 7 elements (shown below in italic)
categorized under four basic principles
(shown below in bold):
i) Driver: The 1.0 Leadership element of MBNQA drives
the system by
The Canada Award of Excellence (CAE) is Canada's equivalent award.
The Business Excellence Award is Europe's equivalent award.
ii) System: Composed of processes for meeting the company's
customer and performance requirements--elements, include:
creating values, goals and systems
guiding the pursuit of customer value and company performance improvement
iii) Measures of progress: These measures provide a results-orient
basis for channeling actions to delivering ever-improving customer value
and company performance. These measures are addressed in element 6.0
Business Results, and include:
2.0 Information and Analysis
3.0 Strategic Planning
4.0 Human Resource Development and Management
5.0 Process Management
iv) Goal: The basic aims of the system to deliver the ever-improving
customer value and company performance. These goals are addressed in element
Customer Focus and Satisfaction, and include:
Product and service quality
Customer satisfaction relative to competitors
Market Share Gain
Each standard and model emphasizes different aspects
of Total Quality Management. As you can see in the chart below, all standards
and models have an overwhelming focus on process management.
When Michael Tingey studied the standards
and models for the types of activities emphasized, he discovered the MBNQA
model puts a large emphasis on improving and then on planning.
In comparison, the ISO 9001 standard puts its highest emphasis on managing
and then on
implementing. The SEI SW-CMM model is the reverse of
ISO 9001--its largest emphasis is on implementing then managing.
( click graph for expanded
Comparing MBNQA against
ISO 9001:1994 and SEI SW-CMM V1.0
Software Organizations Awarded a MBNQA Trophy, include:
Is MBNQA Worth It?
The August 1998 Quality
Digest magazine answered this question, as follows.
"NIST stock study in 1998 showed that the MBNQA award recipients
as a group significantly outperformed the Standard & Poor's (S&P's)
500 by nearly 2.5 to 1. Whole-company recipients outperformed them by nearly
3 to 1. The 52 publicly traded, site-visited companies outperformed the
S&P 500 by 80 percent, achieving a 216-percent rate of return, compared
with a 118.7-percent rate of return for the S&P 500."
This article is comprised of excerpts from NIST's web
site and from various MBNQA promotional material. In addition, this
article quotes the Quality Digest
magazine and summarizes Michael Tingey's
comparison of MBNAQ, SEI SW-CMM V1.0 and ISO 9001:1994.
training ] [ facilitation
] [ consulting ] [ profile
] [ bulletin ] [ store
] [ contact ]
( Revised: January 25, 1999